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10 Asia Pacific Operators
By: Sherry
Khan
Over the the last few quarters there has been little or no change at
the top of the list of of the Asia Pacific region's largest operators.
China mobile is still the number one and is still by far the largest
mobile operator in the world, with the best part of 300M customers as
at December 2006. However, this is not to suggest that the Asia Pacific
mobile market is anything other than highly dynamic - five of the ten
largest companies in the region were not in the top ten last year and
two were barely in the top 20.
The main difference between this year and the end of 2005 is the
appearance of no fewer than five companies from the Indian
sub-continent, four of them from India itself.
At the end of December, as noted, China Mobile headed the list with
299.9m customers, or 28.7% of the region's 1.05bn total. This, in fact
represents a material loss of regional market share, as one year
earlier the number one accounted for over 30% of the region's 817m
customers. China Unicom, the world's second largest national operator
shared the same fate - but to an even greater degree. It closed the
year with a total of 142.4m customers, or 13.6% of the regional total.
That's a full two percentage points down on the 2005 figure. This is by
far the largest drop in market share in the region and in fact, it is
measurable on global scale- Unicom accounted for 5.86% of the 2005's
subscribers but only 5.26% of the 2006 total. Only one other member of
the top ten - Japan's KDDI - accounted for a decline proportion of the
global total year on year.
Japan has two representatives on the list, the aforementioned KDDI and
DoCoMo, which is the third largest company in the region. the Japanese
number one ended 2006 with 52.2m customers almost exactly 5% of the
regional total. This is a marginal year on year increase, which is
mirrored at the global level with a rise from 1.84% to 1.93% Fourth
place is taken by Telkomsel, as it was last year.The Indonesian number
one is some way behind DoCoMo, with 35.6m customers, and the main
threat to DoCoMo's third place probably comes from further west, from
India, Indian companies account for four of the remaining six places
and as we shall see in the next section, all are growing dramatically
Bharti is the largest of the four, with 31.97m customers, which gives
it fifth place. It was eighth last year. During the last twelve months
Bharti has added more than one percent to its regional market share,
which has risen from 2.00% to 3.06%. It now has comfortably more than
one percent of the global market.
Bharti's growth has been matched by Reliance, which has moved into the
top ten from 11th place last year. It ended 2006 with just under 30m
customers, or 2.87% regional market share. The next company is on the
way down - and perhaps out- of the top ten, KDDI added a fair number of
customers to close 2006 with 25.48m, but dropped from fifth to seventh
lossing relative status along the way in 2005, it had a 2.60% market
share in the region and just under one percent globally:; these
percentages have now dropped from 2.44% to 0.94% respectively. With
numbers eight, nine and ten all growing far faster, a drom to tenth
next year seems inevitable. KDDI is helped by the fact that numbers 11
to 16 are all heading in the same (relative) direction.
India's BSNL seems certain to overtake it, if not in the first quarter,
then the second. BSNL moved up from 13th to eighth, ending the year
with 23.62m customers, for a gain of just under 0.5% in regional market
share. However, BSNL's position is not invulnerable and in all
probability, it will be overtaken by its national rival Hutch, which
Vodafones is in the process of acquiring. Hutch has moved from 16th to
ninth, the largest positional gain over the year. It began the period
with 1.40% market share and ended it with 2.23%, which equates to 23.3m
customers
Finally, tenth place is taken by Pakistan Mobile., which now has 22.49m
customers. It too moved up seven places during the year, but added
slightly less to its market share in the process than Hutch.
What of the rest of last year's list? The sub-continentals have
relegated them to a position outside the regional top ten and in all
probability that is where they will remain from now on. SK Telecom,
last year's number six is now eleventh, AIS is down from seventh to
twelfth place, Smart has fallen from ninth to 13th and Softbank, the
former Vodafone Japan, has collapsed to 16th, after tenth last year.
Proportionately, the largest losers were SK and Softbank, which now
account for 45bp and 37bp less of the regional market than they did
last year.
We should point out here that as at the tome of writing we await with
baited breath news of the effects of the Indian Department of
Telecommunications mobile customer verification procedure. Preliminary
figures from CDMA/GSM operator Reliance show that disconnections from
unverified accounts amount for 15% of its total base, and the numbers
could be worse from the pure GSM companies. However, whilst the Indian
operators may fall in the rankings as a result, the cull is a one-off,
and there us no doubt that they will quickly recover the lost ground.
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About
The Author
Sherry Khan is the
webmaster of
"Lovely SMS" which can be found at http://www.lovelysms.com
and providing largest collection of great text sms messages for your
mobile and cell phones. Send these lovely sms, kiss sms, funny sms,
naughty sms, flirt sms, rude sms, cool sms, greeting sms, wise words to
friends.
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